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How to analyze your equipment fleet

November 12, 2012By

It’s that time of year again. Time to sharpen the pencils, clean the eyeglasses and put new batteries in the old calculator. But business planning doesn’t have to be so difficult. Close your fiscal snapshot by finishing the financial aspects of your new business plan, establishing new sales goals and reviewing your human capital needs. Now’s the perfect time to... read more

How to avoid customer service problems

October 24, 2012By

In 2006, I learned a valuable lesson about customer service. My company had recently completed a beautiful project for a wonderful client who happened to be a 9/11 widow. She was quite pleased with her new backyard patio and waterfall until she was hit with a flood that washed through her yard, overwhelmed the development’s storm drains and flooded her... read more

How to become certified

October 24, 2012By

I’ve been involved in certification for several years as a candidate, certified individual and volunteer. My motto is “I’m certifiable, and so are you.” If I grabbed your attention, my mission is partially accomplished. Getting your attention is important, but encouraging you to act is essential. My sole purpose is to convince you to become Landscape Industry Certified. My story... read more

How to engage clients with social media

October 24, 2012By

What’s the most valuable yet underutilized resource in your business? For most small businesses, it’s customers. One of the web’s principles is to serve consumers first and businesses second. So, as customers move online in greater numbers, their collective voice will become stronger, thereby creating disruption in every business sector, including the Green Industry. This is why it’s essential for... read more

How to be a woman in a male dominated industry

October 24, 2012By

Landscape Management asked me to write about my experience as a woman doing business in the landscaping industry. You know the drill: Write about how the industry held me back, how men treated me unfairly, how I never could catch a break and throw in a few of those big words I can hardly spell, such as bigotry, prejudice, chauvinism... read more

How to prepare your business for sale

October 23, 2012By

Preparing a business for sale usually isn’t one of a landscape contractor’s highest priorities for two reasons: A Green Industry business owner usually doesn’t start his business with the goal of selling it, and the complications of a daily business operation often keep business owners from planning for the future effectively. Nevertheless, business owners have to confront the reality of... read more