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How do I enrich my branding repository?

October 11, 2013By

One of the more frequent questions I hear is, “What really should be a part of a marketing plan?” Effective branding and marketing starts with a communications strategy suitable to a company’s business model. Only after distinguishing a business’s culture, clientele and services, can a company develop a fitting communications strategy—and one including messaging, content and platforms (traditional or digital).... read more

How do I market to produce a rainfall of leads?

October 11, 2013By

To produce a rainfall of leads in the landscaping business, reengineer your mindset about marketing first; otherwise, you’ll never consistently produce enough high-quality leads to grow. Until marketing becomes a process in your business, adding new customers always will be a problem. When marketing becomes a process, it will cease to be a problem because marketing, prospecting and selling aren’t... read more

How do I avoid competing on price?

October 11, 2013By

You send one of your employees to give a potential customer a quote. He thanks him for coming but says he’ll think about it. In less than half an hour, you receive a call saying he has found someone who’ll do the exact same job for less. Unless you’re willing to sharpen your pencil, you just lost the job. How... read more

What should I be doing to grow my business?

October 11, 2013By

Talk to your customers to develop more intimate relationships with them, teach them what you know about your business and work together to create what hasn’t been done. There was a time when a business could grow on the merits of quality products and service alone, but that’s not nearly enough these days. In this trust economy, every business has... read more

Should I open our books?

October 11, 2013By

An open-book management style that includes employees from every aspect of a business can improve its scope and take in the big picture. Most importantly, planning allows employees to develop a deep understanding and appreciation of the overall business. Weed Man’s business plan, a blueprint for continued success, covers the company description and mission, details about the marketplace, sales and... read more