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Map the customer experience

October 27, 2015By

When hiring, many business owners say they value attitude and personality more than expertise and skill because the latter can be learned. If this claim is true, why are most green industry websites selling skill and expertise to buyers who are looking to hire companies with personality and a caring attitude? Most industry websites are glorified menus of products and... read more

Efficiency tip: Keeping track

October 27, 2015By

After two instances of equipment theft, Level Green Landscaping, based in Washington, D.C., invested in a GPS system for its 70-vehicle fleet. “Our trucks would get stolen, and we’d find the truck and trailer days later with all the equipment missing,” says Owner Doug Delano, whose company does mostly commercial work and will bring in about $12.5 million this year.... read more

Backstory: Mike Mason

October 26, 2015By
photo: Kelly Limpert

Mike Mason Vice President/COO The LawnPro Louisville, Kentucky Education Jeffersontown High School Louisville, Ky. Class of 1993 University of Kentucky 1993-1994 University of Louisville Louisville, Ky. Bachelor of Science in Business Administration & Finance Class of 2003 “I started in accounting and moved over to finance. It just fit the way my mind works.” Did you know? A Louisville local,... read more

Do these now

October 21, 2015By
Now. Photo illustration: ©

To avoid the breakdowns that often occur as ideas progress from the abstract to the actionable, all owners M-U-S-T do the following things to ensure their businesses achieve results. M ✓Manage your balance sheet. Managing from your profit-and-loss statement only takes you so far. It doesn’t answer the question, “Am I building a sound business?” The balance sheet is your... read more

October 2015: Editorial Advisory Board

October 19, 2015By

The best time to plan for the following year is… Landscape Professionals Richard Bare Arbor-Nomics Turf, Norcross, Ga. “…in the fall.” Chris Joyce Joyce Landscaping, Cape Cod, Mass. “… constantly. Though you may have your scheduled planning time at some point in the year, the process of  proper planning is a continuous effort.” Adam Linnemann Linnemann Lawn Care & Landscaping,... read more

Choose wisely

October 17, 2015By

What’s in landscape contractors’ heads as they select which brand of skid-steer, compact track loader, mini excavator or other machine to buy? We found out. Dealer reliability A contractor’s first interaction is not with the equipment itself but the dealership that sells and services it. Hence, everything revolves around the dealer, landscape contractors say. Tim Groenewold, owner of CT Lawn &... read more