Communication Coach: Notion organizer Part 1, your connected workspace


No software is perfect because it’s designed for the typical user. That most likely doesn’t apply to you, as entrepreneurs are anything but conventional. We take pride in getting things done in our unique way and we stick to what works.

Notion is a collaboration and organization software tool that solves one of the most vexing productivity problems. It seeks to keep everything in your workday connected. It’s a tool for gathering, organizing and sharing ideas that fit the way you work.

Notion leverages the IKEA effect, which describes the value bias people tend to assign to objects they actively make or assemble. Notion organizes data in blocks. You create these content modules that are synchronized across your network using a system of databases you assemble.

This feature greatly minimizes data entry and simplifies information findability. Once you start using Notion, its AI-powered features help to scale your work. Every data point instantly communicates with multiple users, and it integrates with over 70 other software tools, such as Zapier, Evernote, Canva, Asana, Slack, Google Drive, Loom and Zoom.

The two words that best describe why I love Notion are fast and connected. In the next Communication Coach, we’ll take a deep dive into how all this works. For now, let’s look at a scenario from my landscaping business to highlight a few of its benefits.

After years of trial and error, we discovered collaboration was the key to design-build success. We intentionally engaged prospective clients with our design process, and that proved to be the surest path to their happiness. People will love what they have a hand in creating, especially when that creation is supported by a proven process.

That’s right, our landscaping company also employed the IKEA effect to collaboratively design projects that people loved. Had Notion been available back then, we could have accomplished that more easily, gathering ideas and addressing concerns along the way with notes, photos, videos and sketches that synced with clients and our team.

More importantly, every project would have refined that template to make the next one better. We all want continuous improvement, but that’s easier said than done. It takes systems and software systems out of the box to work differently for every business.

Notion tackles this challenge by giving you 100 percent flexibility for customizing how you navigate tasks, projects and other systems. To get started with Notion, jump in and test how it can manage your personal tasks or a simple project.

As you play around with it, you’ll discover the myriad ways you can arrange, track, and build on what you learn. Soon you’ll have insights and that’s when the fun starts. Maybe you’ll consider how to align your goals with your team members to maximize resources.

Try this. Forget about what Notion was designed to do. Instead, ask what you would like it to do and explore that. Stick with it, and I’m confident you’ll be pleasantly surprised. I’d love to hear how Notion is working for you before I publish Part 2 next month.

Jeff Korhan

Jeff Korhan

Jeff Korhan is the owner of True Nature Marketing, a Naples, Fla.-based company helping entrepreneurs grow. Reach him at jeff@truenature.com. Jeff works with service companies that want to drive growth and enhance their brand experience with digital platforms.

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