Companies in the News: Dwyer Group changes name; Ariens celebrates milestone; Monster Tree Service expands into Colorado; SnowEx names contest winner

October 3, 2018 -  By
Logo provided by Dwyer Group

Logo provided by Dwyer Group

Dwyer Franchising (Dwyer Group) changed its corporate name to Neighborly, effective immediately. The decision follows the rapid success of the consumer-facing Neighborly platform, developed a little more than a year ago to unite all of its service franchise brands under one umbrella. The new trade name supports the community of home service experts’ approach for providing an easier way for people to connect with providers of all home service needs through one convenient outlet.

“Since launching Neighborly in 2017, our platform for home services has increased engagement with customers and made a powerful and positive impact across our service brands,” said Mike Bidwell, president and CEO of Neighborly.

Through one comprehensive consumer-facing website, Neighborly has simplified the process of connecting homeowners with service industry experts with incredible results.

“Now it’s time to bring that same Neighborly brand home to our corporate offices to amplify the collective synergies of our service brands internally as well,” Bidwell added. “Dwyer Group’s legacy includes the success of 21 service brands to date, and this legacy shall now be showcased moving forward under the friendly consumer facing Neighborly name.”

The new trade name will be reflected at 10 corporate campuses across the U.S., U.K. and Germany, employing nearly 850 employees. With the transition, the corporate website at DwyerGroup.com also has moved to NeighborlyBrands.com. Plans to implement the new name across the company’s service brand affiliates will continue throughout the remainder of the 2018.

SnowEx named Salvatore Nazzaro of Barto, Pa., its first winner of the “Plow On Your Terms” giveaway. Nazzaro chose a “Heavy-Duty” (HD) plow, a $6,700 value.

There are two more plows to give away—one on Oct. 5 and then on Oct. 12. Winners can select any plow from the full line. Go to snowexplowgiveaway.com to sign up for your chance. 

Ariens Co. celebrated the production of its 4 millionth Sno-Thro machine Oct. 1.

The 4 millionth machine has a matte black and grey design that features a topographical map highlighting Brillion, Wis., instead of the typical “Ariens orange” paint. As part of the event, four machines will be donated to local nonprofit organizations.

Governor Scott Walker was at the celebration to present and participate in assembling Sno-Thro machines.

This event coincides with the kickoff of Manufacturing Month in Wisconsin, sponsored by business, education and economic development groups in the state to highlight the importance of manufacturing to the economy and the opportunity in manufacturing careers.

Monster Tree Service is expanding to Denver.

Jim and Jessica Groskopf have purchased the rights to three Monster Tree Service territories in Denver. They were awarded the territories in early August and plan to officially launch in mid-February. Jim and Jessica are both Denver natives and are excited to pursue their joint dream of small-business ownership.

“We are thrilled to be on board with Monster Tree Service,” said Jim Groskopf. “We knew we wanted to dive into the world of small-business ownership, and Monster Tree Service was the perfect fit for us. We get to give back to our community while spending time outside and helping to beautify our area. That, combined with a proven business model, made Monster Tree Service a clear choice.”

Kelly Limpert

About the Author:

Kelly Limpert is a graduate of Ohio University, earning a Bachelor of Science in Strategic Communication from the E.W. Scripps School of Journalism. Her background in online journalism and advertising aids LM in developing a strong online presence.

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