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Companies in the News: Nufarm continues support of GreenCare for Troops program and Honda Power Equipment rolls out new merchandise

September 5, 2018 -  By
logo: GreenCare for Troops

Logo: GreenCare for Troops

Nufarm’s National Leadership team voted to continue support for Project EverGreen’s GreenCare for Troops program as presenting sponsor with another $150,000 contribution.

During fiscal year 2018, Nufarm pledged to support the organization’s efforts by becoming the first significant sponsor of the nationwide program.

“Last year’s decision to be presenting sponsor for the GreenCare for Troops program was driven by the vision of opportunity as well as the natural alignment between our industry and the mission of the program,” said Sean Casey, Nufarm’s vp of turf and ornamental sales. “This year’s decision to continue our pledge was based on the facts.”

The numbers reveal 365 new volunteers registered over the last 12 months, bolstering a base of nearly 1,500 active volunteers participating in the program. GreenCare for Troops volunteers provided 700 military families with lawn care and landscape services as well as the peace of mind that comes with a well-maintained property.

Both Project Evergreen and Nufarm leaders are pleased with these results but are eager to multiply these numbers even more during the upcoming months.

“Nufarm’s support of GreenCare for Troops has elevated the nationwide awareness of the program and gave us the ability to double our outreach team who work closely with both volunteers and military families,” said Cindy Code, executive director of Project EverGreen.

Growth in the number of military families receiving services, increased social media activity and a magnified GIE+EXPO presence are a few of the specifics that the partnership enabled last year. These projects and more, including sponsorship packets and annual summaries, will be additions to the work expected to continue the elevated awareness.

Honda Power Equipment has partnered with Powertex Group to launch Honda Power Gear.

With new offerings of Honda Power Equipment-branded men’s and women’s apparel, hats and accessories, the new online merchandise store provides professionals with comfortable, stylish gear to wear for both work and play. After completion of design and development by Powertex Group, the cyberstore is now open to all visitors and shoppers.

Kelly Limpert

About the Author:

Kelly Limpert is a graduate of Ohio University, earning a Bachelor of Science in Strategic Communication from the E.W. Scripps School of Journalism. Her background in online journalism and advertising aids LM in developing a strong online presence.

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