Central Turf & Irrigation Supply (CTIS), Elmsford, N.Y., is partnering with Hunter Industries as part of the Irrigation Association’s 2013 Smart Irrigation Month promotional campaign. CTIS will host several Hunter smart irrigation product promotions during July, including giving away a free Hunter Roam XL on Hunter commercial product orders of more than $3,000.

“Last year, we promoted an EPA WaterSense Partner Program membership drive and got great feedback from our customers,” said Central Turf and Irrigation Supply President & CEO Bernardo Luciano. “This year we want to directly influence the products our customers use by giving them incentives to be responsible water stewards.”

The company intends to help fight against water waste. According to the Environmental Protection Agency, outdoor water use in the U.S. accounts for more than 7 billion gallons of water daily, mainly for landscape irrigation, and it’s estimated that as much as half of this water is wasted.

“That’s unacceptable,” said Anthony Luciano, senior vice president of Central Turf & Irrigation Supply. “The future of our nation’s water supply is at stake and we feel it’s part of our mission to help educate irrigation professionals on the new technology available so they will be able to offer their customers solid water management and a solution to excess water usage.”