Editorial Advisory Board: February 2019

February 20, 2019 -  By
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Editorial Advisory Board graphic (Graphic: Landscape Management)

Graphic: Landscape Management

What are the best strategies for recruiting through social media?

Landscape Professionals

Richard Bare
Arbor-Nomics Turf
Norcross, Ga.

“I don’t think we’ve recruited much through Facebook or LinkedIn. We use Indeed quite heavily and have had great results with it.”

Troy Clogg
Troy Clogg Landscape Associates
Wixom, Mich.

“We all work with people we know and trust. Therefore, the best recruiting strategy for social media is to build a reputation with your posts. A reputation that is helpful and real. Once this online reputation and personality of your business exists, then you can post career opportunities. Or, from my experience, people just reach out when they are pondering a career change.The result is passive recruiting.”

Paul Fraynd
Sun Valley Landscaping
Omaha, Neb.

“Ask your best current employees why they work for your company and use these reasons to recruit more people like them. For us, this means consistent messaging about our core values and our service to the community. Your recruiting strategy should be thought through the same way as your marketing strategy. ‘ABR’ … Always Be Recruiting!”

Chris Joyce
Joyce Landscaping
Cape Cod, Mass.

“When recruiting through social media, be a bit wild with your post. It will make it stand out.”

Bryan Stolz
Winterberry Landscape & Garden Center
Southington, Conn.

“The one area of social media that has worked for us is by engaging our team members to reach out individually through their social media. We use a referral program to incentivize and reward our people who bring in new hires. Much of their outreach and searching is done through their personal social media networks and connections, and we’ve had a lot of success onboarding and retaining the referred hires.

For our part, we invest in keeping our company profiles up to date and inviting. This gives our team members something to refer their connections to. We also have quick links on our website and company profile pages to quickly and easily allow people to apply without going through unnecessary steps.”

Industry Consultants

Marty Grunder
The Grow Group
Dayton, Ohio

“Good prospects have a job, so LinkedIn is the best one. Look for professionals in the green industry and connect with them. Then post photos of your jobs and posts that show what it’s like to work at your company and let it be known you are always looking for the best people in the industry. Testimonials from your current team members are very effective as well, get them to post.”

Phil Harwood
Grow the Bench
Grand Rapids, Mich.

“Show ‘work-in-process’ videos that provide a behind-the-scenes glimpse into the positive experience of a current staff member.”

Jeffrey Scott
Jeffrey Scott Consulting
Trumbull, Conn.

“Create the look and feel of a Destination Company.”

LM Staff

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