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Become a Destination Company — workshop presented by Jeffrey Scott

January 15 - January 16


It’s no secret that labor is your biggest headache, but what if you could turn it into your biggest strength and advantage?

In this exciting workshop, you’ll learn the strategies needed to attract the right people. Plus, you’ll learn how to develop, inspire, retain and fully engage your employees so that you can build a business that is predictable, scalable, and highly profitable.

About your host and presenter: Jeffrey Scott has worked in the industry for 30+ years and has consulted with 100’s of companies across the nation and Canada. He has published 3 books including “Become A Destination Company®.


Jan. 15, 8:30 a.m. to 4:30 p.m. (inc. breakfast, lunch)
Jan. 15, Evening Networking Reception (food, drinks)
Jan. 16, 8:30 a.m. to 12:00 p.m. (incl. breakfast)

You’ll learn how to:

    Attract career-minded employees so that you can overcome the frustrations of constant turnover, and gain momentum building your business. You’ll learn the 5 steps to attracting the best (of any generation), so you can shift from mindless recruiting to business and team building.
    Onboard new employees, and engage them in career growth. You know that on-boarding is important, and career ladders are helpful, but you may not be sure of the most effective way to do them—especially in the heat of the season, and especially if you lose employees as quick as you hire them. We’ll walk you through the latest ideas and exact process (with our “10 Engagement Secrets”) to onboard effectively and fully engage new hires and current employees (regardless of their “generation”).
    Build a purpose-based culture that drives excellence, consistency, and growth—Learn how to bring your culture to life, in a unique fashion so that you will stand out from the competition, and so that your company stands out as the “go to employer” in your area.
    Implement a systems way-of-life, with better people and production systems, with full employee buy-in, so that more employees follow your systems, more consistently, for greater efficiency and productivity. You will learn my Million Dollar Systems Blueprint, and you will learn which systems to implement first, and how to do it step-by-step in order to create a process-driven company.
    Organize your leadership roles for ownership thinking, so that your company will be more self-run, and poised for higher growth, without you having to drive every decision. This will allow you to better steer growth, with less stress and headaches, in a way that will free you up to work “on” the business.
    • Use “Open Book” management, to achieve higher engagement and better profits. You will learn the best ways to provide your employees with company financial information—to the degree you are comfortable—which will enable them to make more profitable decisions for your business. This will allow your incentive systems to gain more traction with higher margins.


BONUS, You will leave this workshop with:

1. A Destination Company Workbook and Tool Box, so you can implement all the ideas you learn

2. Proven Incentive systems ready to implement.

3. A Destination Company Assessment to use with your team back at work, to get everyone’s buy in and uncover high-priority


Become a Destination Company Workshop



Jeffrey Scott


Sheraton New Orleans Hotel
500 Canal Street
New Orleans, LA 70130 United States
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