FD2B “Talk” Radio Insight of the Night: A twist on customer loyalty

July 18, 2013 -  By

It’s rare that somebody puts a spin on a topic that I thought I knew quite well. But that’s exactly what Tom Shay of Profits Plus Solutions did on FD2B Talk Radio last night. Instead of running through a laundry list of characteristics of what a loyal customer is, he changed the concept of customer loyalty and put the burden right on the contractor.

“The problem isn’t that our customers aren’t loyal to us, it’s that we are not loyal to our customers,” Shay said.  In other words, it’s our responsibility, as contractors, to follow up and to make sure that our clients are satisfied with the work we did, if they’re first-time design/build clients or if they’re ongoing maintenance clients.

The bottom line is, if you’re not loyal to your customers why should they be loyal to you?

To gain even more insight, listen to the interview in its entirety by clicking here.

Show: Promoting Customer Loyalty
Guest: Thomas Shay, Profits Plus Solutions, St. Petersburg, Fla.
Date: July 17, 2013

Editor’s note: As part of a partnership between Landscape Management and FD2B Talk Radio, we post an “Insight of the Night” every Thursday from the previous night’s radio show. FD2B Talk Radio is a Green Industry radio show that broadcasts live every Wednesday at 7 p.m. Eastern. Its host and founder is LM columnist Jody Shilan, who’s also the editor and founder of

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About the Author:

Jody Shilan is a landscape design/build sales consultant, editor of and former executive director of the New Jersey Landscape Contractors Association. Reach him at 201-783-2844 or

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