FD2B Talk Radio Insight of the Night: Recipe for sales

August 15, 2013 -  By

A landscape company’s sales process needs to be organized like a recipe from a cook book, said Danny Wood, a consultant and Sandler Training expert. The main ingredients in the recipe are your behavior, attitude and technique.

If you have all three, mixed in the right order with the correct proportions, your chances of success are very high. However, if your sales process is missing a key ingredient or the ingredients aren’t combined incorrectly, your “sales cake” will fall instead of rise. Plus, you’ll have to start all over again, hoping for a better result yet still unsure how to achieve it.

To gain even more insights about how to combine just the right amount of behavior, attitude and technique to your sales process, listen to the interview in its entirety by clicking here.

Show: Improving Your Batting Average (Behavior, Attitude, Technique)
Guest: Danny Wood, Danny Wood Enterprises, Glen Rock, N.J.
Date: Aug. 14, 2013

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About the Author:

Jody Shilan is a landscape design/build sales consultant, editor of and former executive director of the New Jersey Landscape Contractors Association. Reach him at 201-783-2844 or

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