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FieldRoutes expands software service into lawn care

October 5, 2021 -  By

Pest control SaaS providers PestRoutes and Lobster Marketing have rebranded as FieldRoutes. As part of this move, FieldRoutes developed several new solutions for lawn care service providers and has unveiled a new company website: The companies say this rebranding will enable expansion into new verticals.

 “Over the years, we’ve seen an increasing trend with the pest control customers we serve adding residential lawn care as part of their service offerings,” said FieldRoutes CEO William Chaney. “Aligning PestRoutes and Lobster Marketing under one brand allows us to expand, and as such, it was a natural progression for us to expand our capabilities and officially enter the lawn care market.”

FieldRoutes said the company has serviced lawn care service providers that also offer pest control. According to the company, lawn care customers using the operations suite, on average, report growing their customer base by up to 44 percent within their first year using the software. The company also said lawn care customers using FieldRoutes’ sales and marketing suite have seen strong year-over-year returns on their marketing investment. 

The product line-up now includes FieldRoutes’ operations suite (formerly PestRoutes), FieldRoutes’ sales and marketing suite (formerly Lobster Marketing) and FieldRoutes Payments, an integrated payment solution that delivers enhanced payment functionality, such as the account updater which automatically updates lost, stolen, expired or closed customer payment card information.

The software now includes service plan functionality, which allows clients to bundle multiple services into discounted packages and the ability to charge customers by measurement. It also now includes property estimations and updated routing functionality to take technician skills and certifications into consideration when scheduling a service. Another noteworthy enhancement is the ability to route by chemical capacity — which allows clients to optimize routes by the amount of chemicals that can be carried by each vehicle. Also included is the addition of pre-payment discounts as well as consolidated invoicing — which allows clients to create a single master invoice for individual services completed during a specific period. This new invoice type allows clients to process payments for these services together as their workflows may require.

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