GIE+EXPO to include Latino Link programs

June 22, 2015 -  By

2013_GIE+EXPOBadge362cSolid650bGIE+EXPO has expanded its seminar schedule and will offer Latino Link, a series of seminars presented by the National Hispanic Landscape Alliance (NHLA).

The seminar will include a breakfast session for dealers, three seminars for owners and managers of landscape businesses and two Spanish-language sessions for members of the Hispanic workforce.

The Latino Link schedule is:

Wednesday, Oct. 21

8:30 – 10:30 a.m.

Latino Link Dealer Breakfast

Growing your Business by Better Engaging Local Hispanics (English)

Presenter: Juan Torres, principal and consultant of Next Step Solutions in Auburn Hills, Mich., and president of National Hispanic Landscape Alliance.


Thursday, Oct. 22

9:45 – 11:15 a.m.

Building Business by Developing the Latino Workforce (English)

Moderator: Raul Berrios, owner of RulyScapes in Centreville, Va.


1:30 – 2:45 p.m.

Staffing up for Success (English)

Moderator: Pam Berrios, owner of ALS Services in Alexandria, Va.


3:00 – 4:15 p.m.

Bridging the Cultural Gap (English)

Presenters: Julio Ramos, owner of Ramos Power Equipment Repair in Baltimore, Md., and Carmen Zayas, vice president of human resources for Clean Scapes Landscaping in Austin, Texas.


Friday, Oct. 23, 2015

9:45 – 11:15 a.m.

What Owners Want from their Latino Leaders (Spanish)

Presenters: Ivan Giraldo, president of Clean Scapes Landscaping in Austin, Texas, and José Arroyo, president of Jose’s Landscaping in Greenville, S.C.


1:30 – 2:45 p.m.

Winning over Challenging Customers (Spanish)

Presenters: Raul Berrios, owner of RulyScapes in Centreville, Va., and Angel Mora production coordinator for Mariani Landscape in Lake Bluff, Ill.

LM Staff

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