Grow with Grunder: The importance of defining your company’s ‘why’

February 18, 2022 -  By
Graphic: Creative Stock/ DigitalVision Vectors/Getty Images

Graphic: Creative Stock/ DigitalVision Vectors/Getty Images

No doubt, the biggest challenge landscaping companies will face in 2022 will continue to be finding and retaining team members. As March 1 quickly approaches, our teams are all gearing up for another busy spring.

Step one to finding team members is to keep the good ones you already have and equip them with the information and skills they need to be successful in their roles. At Grunder Landscaping Co. (GLC), we’ve put a renewed focus on teaching team members the why. We want them to clearly understand the company’s goals, how they’re a part of reaching them and what reaching those goals means to them as an individual.

As our leadership team was evaluating this approach, we realized it was time to refresh our vision and mission statements to better reflect the company’s true goals and incorporate our team.

New Vision Statement

Our vision is to be recognized as leaders and as a growing company that provides opportunities for our team.

New Mission Statement

Our mission is to create opportunities for our team to grow and succeed by enhancing the beauty and value of every client’s property while exceeding their expectations every step of the way.

And to tie a nice little bow on it, we are also going back to our roots with a customer-facing slogan, using ‘Where service is ALWAYS in season’ again because it reflects why we are in business:

  1. We provide a high level of service to our clients, which is why they choose to do business with us.
  2. Our leadership team’s function is to be of service to our team and to provide them opportunities to grow, learn and provide for their families. It’s why people choose to join our team at GLC.
  3. No matter the season, you’ll see our teams using their skills to make our community a better place. We serve the community by being stewards of the environment, creating beautiful spaces for our neighbors and donating our time and profits to nonprofit organizations that serve the less fortunate.

For GLC, it all comes down to one word: service. We are in business to be in service to our clients, team and community. It’s our why.

As leaders, it’s our job to help our team members understand this purpose and to clearly explain why doing their jobs well is vital to making our vision and mission a reality. We’ve incorporated this message into our regular training, so we’re clearly explaining all the time how team members doing their jobs well affects our clients, our team as a whole and our community.

As you prepare for a new season, review your why. Why is your company in business? What does this job mean to your team members? How can you get everyone better aligned and working toward a common goal?

If you’re looking for inspiration, I’d encourage you to join us this year at one of our Grunder Landscaping Co. Field Trips. Our next one is March 9-10, where you’ll get an in-depth look at our company and everything we do to create a great place to work for our team. Learn more at

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