As Donald Trump continues to rack up delegates, politicians and pundits continue to be baffled by his seemingly unexplainable popularity. As a long-time political junkie, I’ve been fascinated by what has occurred thus far in the election cycle, and I can’t begin to imagine what’s still to come.
When it comes to The Donald, I clearly see the attraction. I call it the Trump Doctrine, which is to simply be yourself. Instead of telling people what you think they want to hear, tell them what you really think. Be authentic and true to yourself—whatever that is.
When other candidates try to act like Trump they look foolish, desperate or as if they’ve lost their way. Only Trump can be Trump. The other candidates would do well to strive to be authentic as well, whether they win or lose—not attempt to mimic Trump.
Regardless of your political views or thoughts about Mr. Trump, isn’t it refreshing to have a candidate devoid of pretense, posturing and political correctness?
I think so, and what a great lesson for us as business owners and managers. While I certainly don’t agree with Trump’s views on all matters or his style, the fact remains that he is wildly popular across the country because of the Trump Doctrine.
So how can you apply the Trump Doctrine in your business? Simply be yourself. Let your customers, employees, vendors and partners see the real you. Don’t hide behind slick marketing and empty promises, like a Washington politician. You’re so much better than that. Let people understand who you are. And, as you do, some will be attracted to you–very attracted to you. Others will not, and that’s OK.
For example, I often see websites with no mention of who’s behind the curtain. Instead, there are pages and pages of services, testimonials and claims of how great they are. Guess what? That’s not what people are looking for. Your prospects and customers want to know who you are, what you’re all about and what they might have in common with you. They want to connect with you on social media and really get to know you.
The Donald has this figured out and he’s running one of the most interesting campaigns in the history of American politics. Love him or not, the Trump Doctrine is what is fueling his success.
