How to fix the cracks in your landscape business foundation

April 12, 2011 -  By

Last month I laid out the six pillars necessary to create a strong foundation. Now, here’s how to fix what’s broken.

1 Solid financial base: Improve cash position by understanding ratios. The first step in solving restricted cash flow problems is to regularly track two key balance sheet ratios: Quick Ratio, an indicator of a company’s short-term liquidity to meet operating needs (current assets minus inventories divided by current liabilities) and Current Ratio (current assets divided by current liabilities).
› Cost cutting can help build cash, but cash management is equally important.
› Stay on top of your receivables: strive for an average age of receivables of under 30 days.
› Bill in advance for maintenance contracts versus billing at the beginning of the month for the current month’s service.
› Do not make cash distributions until your current ratio is in the safe zone.
Healthy Debt-to-Equity Ratio: This is a ratio of debt to owner’s equity. A debt to equity ratio of over 2 for a maintenance company is considered too high and will limit your ability to gain access to credit.
› Have a clear plan for paying down debt.
› Consider leasing rather than taking loans out to finance equipment.

2 Maintain a good business mix. A diversified business mix will strategically position your organization for lasting results and ensure regular revenue streams throughout the year.
› Track your business mix annually.
› Measure the profitability of each type of business (construction, maintenance, etc.) and each customer segment (commercial, residential, etc.)
› Develop a targeted sales approach that keeps you in balance.
› Apply sales incentives in segments of business that you want to grow to achieve balance.

3 Make a commitment to learning. Having the ability to adapt, change and transform your company in response to shifting market preferences will enable you to remain competitive.
› Hire a good cross-section of talent.
› Encourage debate and dialogue.
› Provide continual learning opportunities for your employees.
› Conduct regular reviews when things do not go as expected, either favorably or unfavorably.
› Keep the ‘blame game’ out of your company.

4 Be decisive. Empower managers to lead, be objective and think on their feet.
› Make meetings count, have an agenda and keep minutes. Hold people accountable.
› Move procrastinators out or to positions where they do not kill the decision making process.
› Reflect on the future and quickly take advantage of opportunities.

5 Inspire talent: Commit to learning. If you don’t have enough management candidates to meet growth demands:
› Recruit interns and new graduates to develop a pipeline of new talent.
› Develop a mentoring culture that inspires engagement.
› Reward people with promotions if they have trained a replacement.

6 Customer focus. Keep an eye on customers’ preferences. You’ll grow your business and improve customers’ experiences.
› Evaluate process changes for their effect on your present and future customers.
› Ask your customers for advice.
› Learn more about your customers and what’s trending. If you know their problems, you can offer solutions.

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About the Author:

The author, of the Wilson-Oyler Group, is a 30-year industry veteran. Reach him at bwilson@wilson-oyler.com.

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