IA reveals 2013 Smart Marketing Contest winners

October 29, 2013 -  By

The Irrigation Association’s (IA) Smart Irrigation Month Committee named the winners of its fourth annual Smart Marketing Contest, which awards companies that demonstrate outstanding efforts to promote Smart Irrigation Month through targeted marketing ideas and campaigns.

This year’s contest winners were selected by a neutral panel of judges based on messaging, quality, creativity and implementation of Smart Irrigation Month messaging in six categories:

IA designated July as Smart Irrigation Month in 2005 to promote efficient watering practices, technologically advanced irrigation products and water conservation. The initiative encourages irrigation professionals to promote water efficiency to business partners, customers and water end-users.

“The contest is a great opportunity for companies to build customer relationships and be recognized for their efforts to educate customers about the benefits of efficient water use,” said Derick Wright, chair of IA’s Smart Irrigation Month Committee. “This year saw some excellent efforts to promote Smart Irrigation Month. We’re seeing more and more companies—both agriculture and landscape—implementing campaigns across both customer and employee touch points, resulting in a truly integrated campaign.”

Winners will be recognized at the Smart Irrigation Month Briefing 1:30 p.m. Nov. 6 at the Irrigation Show and Education Conference in Austin, Texas.

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