January 2013 Web Extra: The Dwyer Group’s Code of Values

January 16, 2013 -  By

The debut of Landscape Management’s new department, One-Minute Mentor, features Dina Dwyer-Owens, president and CEO of The Dwyer Group, parent company of landscape franchise The Grounds Guys.

She talks about the importance of the company’s Code of Values, and she suggests others use them as a baseline in developing their own company’s value statements.

The Dwyer Group’s Code of Values is a set of guidelines everyone in the organization–from the front line up to Dwyer-Owens herself–strives to adhere to. In fact, any company meeting of three or more employees begins by reciting the Code of Values.

The Dwyer Group’s Code of Values:

We live our Code of Values by…


…treating others as we would like to be treated.
…listening with the intent to understand what is being said and acknowledging that what is said is important to the
…responding in a timely fashion.
…speaking calmly and respectfully, without profanity or sarcasm.
…acknowledging everyone as right from their own perspective.


…making only agreements we are willing, able and intend to keep.
…communicating any potentially broken agreements at the first appropriate opportunity to all parties concerned.
…looking to the system for correction and proposing all possible solutions if something is not working.
…operating in a responsible manner: “above the line…”
…communicating honestly and with purpose.
…asking clarifying questions if we disagree or do not understand.
…never saying anything about anyone that we would not say to him or her.

Customer Focus

…continuously striving to maximize internal and external customer loyalty.
…making our best effort to understand and appreciate the customers’ needs in every situation.

Having Fun in the Process!

This article is tagged with and posted in LM Web Extras
Marisa Palmieri

About the Author:

Marisa Palmieri is an experienced Green Industry editor who's won numerous awards for her coverage of the landscape and golf course markets from the Turf & Ornamental Communicators Association (TOCA), the Press Club of Cleveland and the American Society of Business Publication Editors (ASBPE). In 2007, ASBPE named her a Young Leader. She graduated with a Bachelor of Science in Journalism, cum laude, from Ohio University’s Scripps School of Journalism.

Comments are currently closed.