Kelly Dowell launches online course for recruiting

February 26, 2018 -  By
Photo: Kelly Dowell

Kelly Dowell launched an online course for companies struggling with recruiting and hiring.

Dowell is the owner of Keldo Digital and the former business developer of landscape firm Dowco Enterprises in Chesterfield, Mo. She uses technology to develop sales, marketing and recruiting solutions for lawn and landscape business owners and specializes in working with companies who are trying to scale.

The self-paced online course, “Recruit Like a Pro for the Green Industry,” is designed to teach participants how to use the internet to recruit highly qualified lawn care and landscaping employees quickly.

“Investing in the course was a no-brainer to me,” said TJ Rau, manager at Focal Pointe Outdoor Solutions, based in Caseyville, Ill. “Whether or not you use H-2B, the tools in this course are spot on to help you grow your team.”

The course—available for immediate purchase for $497—is accessible using a custom login and password on Dowell’s website.

The five sections of the course include:

  1. Using online marketing to attract new hires;
  2. Optimizing your website and free media for profits;
  3. How to use the “big three” for recruiting;
  4. Ways to excite and attract your best future hires; and
  5. Using technology tools to boost your results.

Each section comes with a printable action guide that walks participants through small steps toward building a smarter recruitment system.

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