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Ep. 90: Successful event marketing with Kevin McLaughlin of MAC Events

July 2, 2014 -  By

Kevin McLaughlin discusses successful event marketing.

Some of the topics covered include:

  • Promoting yourself through a trade show
  • Choosing the right event
  • Preparing and setting goals for the event
  • Proper booth setup
  • Pre-show marketing
  • Incentives and discounts in the booth
  • Employees working the booth
  • Post show follow-up
  • Measuring results

McLaughlin is a trade show manager and partner of MAC Events, L.L.C. For the past 22 years he has been responsible for up to 8 annual consumer events with responsibilities including event marketing, sales management, new business development and leads the firm’s Internet Marketing initiative.


Logo: Mac Events

In 2010, McLaughlin expanded MAC Events into the business-to-business side of trade shows with the addition of NJ Plants – Professional Landscape & Nursery Trade Show and in 2012 he added the Penn Atlantic Nursery Trade Show (PANTS) to their inventory of annual events.

Kevin received a B.S. in Marketing & Finance from the University of Oregon in 1987 and currently sits on the advisory board for Rutgers Gardens.

For more information, visit MAC Events at or email McLaughlin at

Landscape Live! Talk Radio has partnered with Landscape Management magazine to offer radio sponsorship and advertising opportunities. For more information, please contact Craig MacGregor at 216-706-3787 or


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