Lawnbot, a Grand Rapids, Mich., company, has launched Measur.it, an online software and phone application to measure area and distance. It can be built into any other software product.

Measur.it enables landscape and lawn care companies and their customers to attain accurate property measurements by simply coloring in the area with their finger.

“Use of our online web application allows our customers (and their clients) to find square footage and linear foot by simply coloring in the area needing measuring with their finger,” said Erik Alburg, chief technology officer for Lawnbot. “Our service eliminates the need for expensive overhead to conduct lawn surveys. In the current economy, anything we can do that saves time, payroll and gas, while at the same time lowering the overall cost of doing business are things that can make or break a company.”

The software program enables users to log on and enter the address of the property, producing a high-resolution aerial view. A measurement tool is provided so the lawn area can easily be measured by coloring using your finger, subtracting out areas such as the house, a pool, driveway or landscaped areas from the total area.

Each survey takes less than 30 seconds, and when leads request a quote on a landscape company’s website, they will be able to simply color in their lawn and get a 97 percent accurate quote for services. From there, they can buy and pay online through the Lawnbot platform.

Visit Measur.it to learn more.