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LawnStarter raises $6M to expand network

June 3, 2015 -  By

LawnStarterOn-demand lawn maintenance platform LawnStarter secured a Series A investment of $6 million led by San Francisco-based Binary Capital. This round brings LawnStarter’s total funding to $7.25 million and will help the company expand its geographical coverage and make key hires. The startup is based in Austin, Texas.

This round of funding comes six months after LawnStarter closed its $1 million seed round, including participation from several angels, including Gary Vaynerchuk via Vayner/RSE.

LawnStarter, which operates in the Washington D.C. area, Austin and Orlando, Fla., plans to expand to other U.S. cities this year.

The majority of the lawn service providers that work with LawnStarter in these markets have more than 15 customers via the service, cofounder Ryan Farley tells LM. Several companies have added additional crews to cover this demand, and only one company has self-deactivated, he said.

To grow, LawnStarter expects to add a vice president of engineering, several engineers and a few marketing professionals, said CEO and cofounder Steven Corcoran.

“We’re proud of what we’ve built, and we couldn’t be more excited to have Binary Capital as partners,” Corcoran said. “While the future is certainly looking bright, it’s important to keep working day and night to create the ultimate experience for both consumers and lawn care companies.”

Related: August 2014 cover story: Mobile technology at your fingertips

Marisa Palmieri

About the Author:

Marisa Palmieri is an experienced Green Industry editor who's won numerous awards for her coverage of the landscape and golf course markets from the Turf & Ornamental Communicators Association (TOCA), the Press Club of Cleveland and the American Society of Business Publication Editors (ASBPE). In 2007, ASBPE named her a Young Leader. She graduated with a Bachelor of Science in Journalism, cum laude, from Ohio University’s Scripps School of Journalism.

2 Comments on "LawnStarter raises $6M to expand network"

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  1. Tony Bass says:

    Really interesting. The question for lawn and landscape contractors is this? Do you want to be a commodity? I’m sure some company owners who struggle with marketing, sales and client retention will really love a service like LawnStarter.

    The most profitable lawn and landscape companies I know prefer to differentiate themselves and move “up market” where customer choices are based more on relationships than price.

    Regardless of where you stand on being part of the commoditization of services…robotics, automation and technology will continue to drive costs AND prices downward. Ignore this and your company is doomed.

  2. Ryan says:

    Great points Tony. This program will be beneficial to help identify customers who are looking for a one-time service or an lco who needs to fill a route for the day. This will give the lco a foot in the door for a potential long-term relationship built customer but will not fill that scenario initially. There is definitely a market and need for matching these two groups and I think this service is a great oppurtunity to do just that. Many property owners do not want a weekly contract or to spend $1500 annually and many lco’s need additioanl work to fill a route or add revenues, and this service will definitely find the two groups and allow the communication to take place. Unfortunatley the landsacpae business has become rigid by many lco’s only wanting to take on “ideal” customers who they can supply everything. Meanwhile many newer and younger homeowners dont have a budget for this and only need to hire for a service or two.