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Key takeaways from the LMN Mastermind Summit in Orlando

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(Photo courtesy of Landscape Management Network)
(Photo courtesy of Landscape Management Network)

Mark Bradley, CEO of Landscape Management Network (LMN), didn’t hold back when addressing attendees of the LMN Mastermind Summit in Orlando, Fla., on Feb. 22. 

Bradley told attendees that the green industry has to be a leader when it comes to paying employees fair wages, and that starts with building a culture backed by numbers, most importantly, revenue per hour and profit margin.

The LMN Mastermind Summit brought together LMN users for a three-day learning experience designed to help them better understand both the LMN software and their own businesses.

Mark Bradley, CEO of Landscape Management Network (LMN), addresses attendees of the LMN Mastermind Summit in Orlando, Fla.(Photo courtesy of Landscape Management Network)
Mark Bradley, CEO of Landscape Management Network (LMN), addresses attendees of the LMN Mastermind Summit in Orlando, Fla. (Photo courtesy of Landscape Management Network)

In addition to the Mastermind Summit, LMN hosts weekly online webinars and two-day sessions across North America.

“(The Mastermind Summit) is an opportunity for the business owners that use LMN to come and hear the best practices from those who utilize the software to do exceptional things in their business with growing revenue, profits, culture and creating best-in-class customer service,” Bradley said.

A unique perspective

Austyn Roth, owner of Lucky Landscaping in Jupiter, Fla., may have been the youngest attendee at the Mastermind Summit. Roth, whose full-service landscaping business serves commercial customers, celebrated his 21st birthday a week before attending the LMN Mastermind Summit.

“(Attending events) gives me a look at what’s going on in the industry,” Roth told LM. “I’m able to meet companies that (have) $10, 20, 30 million (in revenue) and learn what their overhead infrastructure looks like and how they use LMN to drive their day-to-day.”

While also racking up frequent-flyer miles — Roth also attended Grow! in Des Moines, Iowa, the week before LMN’s gathering in Orlando — he has picked up tidbits from the other professionals during his travels.

“I come to meet people, get their contact and keep in touch,” he said. “I’ve heard some good speakers here talking about culture. Hearing these stories motivates you to work harder and gives you another perspective.”

Oh Canada

Even though the event brought attendees to sunny Florida, it had a distinctly Canadian flair. LMN — based in Ontario — hosted several speakers from Canadian landscape companies including Oriole Landscaping, Creative Roots Landscaping and Urban Life Solutions.

(Photo courtesy of Landscape Management Network)
(Photo courtesy of Landscape Management Network)

Other speakers included LM editorial advisory board member Troy Clogg of Troy Clogg Landscape Associates in Wixam, Mich., Scott Lamon, owner of Tynic Landscaping in Southwick, Mass., and Cole Weller, president and CEO of Weller Brothers in Sioux Falls, S.D.

Heather Monahan gave a keynote speech on day two of the event. Monahan is the author of Overcome Your Villains, a former TEDx speaker and CEO of Boss in Heels, a lifestyle brand that aims to help people build confidence and learn how to stand their ground.

“Everybody needs more confidence in their lives. Do you want to know why?” she asked attendees. “Confidence is directly tied to revenue. People buy from confident people.”

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Rob DiFranco

Rob DiFranco is Landscape Management's associate editor. A 2018 graduate of Kent State University, DiFranco holds a bachelor's degree in journalism. Prior to Landscape Management, DiFranco was a reporter for The Morning Journal in Lorain, Ohio.

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