NALP and AmericanHort join forces to promote Love Your Landscape

July 10, 2018 -  By

NALP logoThe National Association of Landscape Professionals (NALP) and AmericanHort have partnered up to promote LoveYourLandscape.org.

LoveYourLandscape.org encourages readers to consult with a landscape or lawn care professional or with a nursery or garden center expert for horticulture advice.

“NALP launched Love Your Landscape two years ago as a platform to inspire homeowners to invest in their outdoor living spaces, tout the benefits of healthy lawns and landscapes and stress the expertise offered by landscape professionals,” said Missy Henriksen, NALP’s vice president of public affairs.

AmericanHort will share its expert knowledge of flowers and shrubs on the Love Your Landscape website and on social channels through its LoveYourPlants branded content.

The website will also feature new content each month promoting the consumer and environmental benefits of plants, trees and shrubs and managed landscapes and include a link to find a local plant retailer in a designated area.

“Our retail garden members are a great resource for consumers and can help save time and effort by recommending the best plants for a specific purpose,” said Ken Fisher, president and CEO of AmericanHort. “Our goal is to provide advice and inspiration and to connect consumers to their local garden retailer where they can ask questions and purchase exactly what they need.”

NALP and AmericanHort will drive traffic to the site through digital ad campaigns, social media outreach and media relations tactics.

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