FRESNO, CALIF.—Irrigation industry professional Mauricio Troche has been promoted to national sales and marketing director of the Netafim USA Landscape and Turf Division.
Troche has more than 20 years of experience working in the landscape irrigation industry, and will oversee Netafim’s nationwide staff of regional sales managers. He will direct all Netafim landscape and turf sales activities, interacting with distributorships, municipalities, landscape architects and contractors, and will also be responsible for initiating sales and marketing programs, new product introductions, education and training.
Prior to Netafim, Troche worked as an account manager for Rain Bird Corp. and as the San Diego area manager for Ewing Irrigation. He is a graduate of San Diego State University with a degree in business administration/marketing.