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New app for homeowners and mowing pros launches in Boston

September 14, 2016 -  By

Photo: All SetAll Set, a new app for professionals in residential landscape maintenance and home cleaning, launched in Boston. It’s available on Android and iOS.

The company said it empowers cleaning and lawn care professionals with new, free, high-quality leads in the neighborhoods in which they want to grow their business; an easy-to-use communications and payment platform; and incentives for their customers to refer others in the same neighborhood, at no cost to them.

All Set defines “basic lawn care” as mowing, hedge trimming and leaf blowing, but said other services are available, depending on the agreement between the service provider and the homeowner.

“Hiring the right professionals to clean, maintain and improve their homes can be a tremendous challenge, as people seek only the most competent, trustworthy individuals to provide services in their homes,” said Erin Breslin, CEO of All Set. “All Set’s mission is to cultivate a powerful community of trusted home care professionals and customers in the neighborhoods they serve, and make management of these relationships easier for both sides.”

The company has raised capital from Liberty Mutual and BCG Digital Ventures.

“Much like Airbnb and Uber have for travel, All Set brings the process of finding and managing trusted home service relationships online with security and simplicity,” said Jeff Schumacher, CEO of BCG Digital Ventures. “All Set delivers comprehensive tools for both customers and professionals.”


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