Non-traditional landscape industry marketing tactics

April 16, 2013 -  By

Two interesting marketing-related items came across my desk (or should I say inbox) today, and I couldn’t resist sharing them ASAP.

Driveway drop

A Plus Lawn and Landscape’s “driveway drop” wallets


Residents of Central Kentucky may be finding black wallets in their driveways this spring, but they shouldn’t be alarmed or try to call the police, reports They should open them up and at the very least get a kick out of the guerrilla marketing tactic employed by A Plus Lawn and Landscape Inc. of Lawrenceburg, Ky. Looking for an alternative to direct mail, owner John Rennels devised this “driveway drop” program because, as the reporter points out, “People most definitely will pick up a wallet.”

Radio star

M.J. Storey Landscape Construction in Southern Maine, has effectively added a more traditional marketing medium (though not necessarily traditional for the Green Industry) to its mix: radio. The results have been impressive: “We experienced a 45 percent growth in one year once we went on the radio,” owner Michael Storey says, as reported by Portland Radio Group’s blog. Listen to the award-winning commercial here:
Marisa Palmieri
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Marisa Palmieri

About the Author:

Marisa Palmieri is an experienced Green Industry editor who's won numerous awards for her coverage of the landscape and golf course markets from the Turf & Ornamental Communicators Association (TOCA), the Press Club of Cleveland and the American Society of Business Publication Editors (ASBPE). In 2007, ASBPE named her a Young Leader. She graduated with a Bachelor of Science in Journalism, cum laude, from Ohio University’s Scripps School of Journalism.

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