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People on the Move: Updates from Real Green Systems, Davey Tree, Ruppert Landscape and more

October 13, 2020 -  By
Frank Molina (Photo: Davey Tree Expert Co.)

Frank Molina (Photo: Davey Tree Expert Co.)

Tim Robinson has joined the Real Green Systems team as COO. He will be responsible for ensuring operational excellence supporting the company’s drive for unparalleled customer engagement and continued expansion.

“I am thrilled to welcome Tim as part of the Real Green team as a key leader supporting our journey,” said Bill Nunan, Real Green Systems CEO. “As we continue towards our goal of delivering exceptional growth and management solutions, value and support for our customers, I have no doubt that Tim’s visionary leadership will help guide our teams, and our company, to new heights of success.”

In this new position, Robinson will be responsible for key business functions as he oversees the business development, corporate marketing, customer success, marketing services and sales organizations. He will be focused on overall customer satisfaction, delivering value-added digital and print marketing products, as well as sales and marketing growth.

A seasoned SaaS executive leader with more than two decades of experience leading marketing, sales, business development, product management and support teams, Robinson was most recently COO of FMG Suite. Prior to that, he served as COO at FrontSteps and subsequently as an adviser to FrontSteps. He has a proven track record of building strong teams and leading them through significant business transformations, accelerating growth and driving strong customer satisfaction.

“I’m excited to join Real Green Systems and to work closely with the team toward our goal of exceeding customers’ expectations in value, support and service,” Robinson said. “Real Green’s collaborative culture, passionate team and industry leading solutions were a combination I couldn’t pass up.”

Nick Strain (Photo: Primera)

Nick Strain (Photo: Primera)

Primera has created a new Cooperative Services Team and added a new hire to serve as vice president of business development.

“Any time a new leader joins an organization, they evaluate the skills and talents of the team,” said Jeff Braun, CEO of Primera. “It’s been a privilege to join an organization already rich with passion, experience and the skills necessary for us to serve our membership. I simply took advantage of those individual talents and experiences and helped align them with Primera’s goals. Our people and culture have been and always will be the key to our continued success. As we focus on growth, adding talent to the team with our new vice president of business development and reorganizing, our team only enhances the value and benefits that we provide our membership.”

Nick Strain joins the Primera team as vice president of business development. He brings a tremendous amount of experience in the industry, with a proven track record of exceeding expectations while developing strong partnerships. Strain will focus on Primera’s profitable development and growth while working with its membership to identify and develop growth strategies, facilitate conversions and lead Primera’s efforts on product category development.

Rachel Boehm has been promoted to director of cooperative services and will continue to work with Primera’s membership on communications, engagement, marketing and reporting while leading the Cooperative Services team. Boehm will help Primera identify and develop strategic business procedures to improve the day-to-day business services to ensure Primera delivers its key goals.

Cheryl Kuenzel, as part of the cooperative services team, was named director of analytics. She will focus her efforts to drive insights from Primera’s rapidly growing data collection. By providing historical and future analysis, Primera will equip its membership to maximize supplier programs and best serve end-users’ needs.

Morgan Cothern will now serve on the cooperative services team as cooperative services associate. She will continue to support membership with ordering, reporting and tracking Primera-related transactions, while helping to provide members with the most current promotions, pricing, inventory and invoice assistance.

The Davey Tree Expert Co. appointed Frank Molina to district manager of Davey’s Long Island Residential/Commercial (R/C) services office.

A native of Queens, N.Y., Molina joins Davey with nearly 25 years of experience in arboriculture, horticulture, grounds maintenance and facilities operations.

Before coming to Davey, Molina was employed in facilities management roles at The Rockefeller University and Columbia University in New York City. At Columbia he served as manager of landscape, directing and contracting work on the 35-acre urban campus.

Molina is an International Society of Arboriculture Certified Arborist, is ISA Tree Risk Assessment Qualified, a Tree Care Industry Association Certified Treecare Safety Professional, and he holds pesticide applicators licenses in both New York and New Jersey. Molina is bilingual in Spanish.

He is president of the Northeast New Jersey and New York City branch of the Professional Grounds Management Society (PGMS).

Ruppert Landscape added Pam Berrios to the team as director of multicultural training and development. In this newly created role, she will develop and deliver training programs specifically designed to grow and empower the company’s diverse workforce, particularly Spanish-speaking team members.

Berrios holds a B.A. in Business from George Mason University and owned a successful full-service landscaping company in the northern Virginia area for 24 years. She served on the board of directors of the National Hispanic Landscape Alliance for eight years, where she held many titles including main trainer, speaker, secretary, treasurer, vice president and then president of the association. She is a Certified Bilingual Trainer, Coach and Motivational Speaker and has traveled all over the country as the lead instructor of the acclaimed Elevate Program en Español.

Ruppert also welcomed Jason Dixon to the team as director of business development in the company’s landscape management division. In this position, he will focus on all aspects of sales for the division including training, estimating, customer relationship management and more.

Dixon’s hire builds upon his existing relationship with Ruppert, having worked very effectively with both divisions through the company’s long-time partnership with Neuberger & Co., a sales training and management consulting firm where he worked for 12 years and was a partner in the business. Recently, he chose to leave Neuberger to focus his career on sales management.

Dixon has a diverse background with more than 23 years of experience in sales management and business development. He has built and managed teams for one of the world’s largest therapeutic equipment manufacturers, a national media organization and a global supply chain company, among others. He graduated from Penn State and has served on the boards of the YMCA and Little League Baseball.

Finally, Ruppert promoted Jamison Moore to director of information technology (IT).

Moore studied at Cornell University and is pursuing a B.S. in project management from Colorado State University Global. He has more than 17 years of experience in the IT industry, ranging from software development to project management, including defense research, interactive exhibits and serious games. He joined the Ruppert organization in February of this year as Digital Project Manager and quickly demonstrated his potential.

In his new role, he will be responsible for the management and development of the company’s IT team, ensuring they are providing the best support possible for the company’s internal users. In addition, he will act as liaison between the IT department and the business by communicating strategy, employee needs, project ROIs, hardware/software needs, outsourcing opportunities and budgets to the executive team.

Lucas Oil Products promoted Melissa Wonser to vice president of marketing.

Wonser joined the company in 2011 and has advanced up the ranks in both the art and marketing departments, where she played a crucial role in managing and ensuring the success of the brand’s wide-reaching campaigns.

Since joining the Lucas Oil marketing department nine years ago, she has taken on the roles of digital marketing manager, art director, marketing manager and, in 2019, director of marketing. In the new role, she will be responsible for developing and implementing a cohesive and integrated marketing communications plan to increase Lucas Oil’s brand awareness through the extensive number of industries and sectors it serves.

Wonser received Bachelor of Science degrees in business administration, marketing, management and operations management from California State University-Long Beach in 2004.

Sarah Webb

About the Author:

Sarah Webb is Landscape Management's associate editor. She holds a bachelor’s degree from Wittenberg University, where she studied journalism and Spanish. Prior to her role at LM, Sarah was an intern for Cleveland Magazine and a writing tutor.

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