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Doing something that matters

October 3, 2014 -  By
John Roddy, two-time cancer survivor and father of LM Publisher Bill Roddy.

John Roddy, two-time cancer survivor and father of LM Publisher Bill Roddy.

In one way or another most of us have been affected by cancer. Whether you know someone who’s fighting cancer now, someone who’s survived cancer or someone whose life has been taken by cancer, it’s likely this disease has caused you to declare, “Cancer sucks!”

I’ve uttered those words for my hero, my dad. He survived cancer on two different occasions over the last 20 years. He’s battled and beat both testicular cancer and prostate cancer. I’m delighted to say my dad is and has been cancer-free for a decade. At age 72, he’s retired, walks up to five miles each morning and golfs three days a week. Others aren’t so fortunate.

North Coast Media (NCM), the parent company of LM, is committed to doing something to help make a difference for those afflicted by this terrible disease. We’re donating a portion of this month’s company revenue to the American Cancer Society. You may notice in print and on social media that our logo is wearing pink this month in honor of this initiative. We chose pink since October is Breast Cancer Awareness Month, but we’re supporting all cancer research.

This is a new initiative, and one we plan to continue every October. This cause is near and dear to the hearts of many of the NCM team, and we’re excited to be able to do something that matters. The way we see it, it’s our turn to give.

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About the Author:

Bill Roddy joined the North Coast Media staff in April 2013. In addition to his duties with Landscape Management, he also serves as associate publisher for sister publication, Golfdom. Roddy is an accomplished senior marketing professional who spent nearly 13 years at Melamed Riley Advertising managing the agency’s largest accounts including Syngenta and FMC. He was responsible for strategy, brand development, new product launches involving print, digital, social technology, and lead generation for his clients.

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