Rain Bird supports Smart Irrigation Month

Rain Bird is supporting the Irrigation Association‘s (IA) Smart Irrigation Month initiative this July.

As a platinum member of the IA, Rain Bird is encouraging industry professionals to celebrate the importance of irrigation technology in our lives.

“Since 1933, Rain Bird has focused solely on developing efficient irrigation technologies for farms, golf courses, sports arenas, commercial developments and homes,” said Alex Nathanson, Rain Bird’s corporate marketing brand manager. “Smart Irrigation Month is extremely important to us because it promotes the same core values that our company was built upon so many years ago. While we all need to use water wisely year-round, Smart Irrigation Month helps us shine a spotlight on the positive impact that irrigation innovations continue to have worldwide.”

July has served as Smart Irrigation Month since the IA launched the initiative in 2005.

This year, July 9 will serve as Technology Tuesday and everyone is encouraged to use the #SmartIrrigationMonth hashtag on social media to express support of water-efficient irrigation technology. Also on July 9, the IA will announce the winners of the 2019 IA and Irrigation Foundation Awards, recognizing individuals and organizations that have made significant contributions to the industry.

“Water is one of the world’s most precious resources, and in recent years, it’s become clear that droughts and water shortages can happen just about anywhere,” Nathanson said. “While Rain Bird continues to develop new irrigation technology and products, our customers in the landscape, golf and agriculture industries are also working hard to build beautiful green spaces and grow healthy crops with less water. By collaborating — not just during Smart Irrigation month, but all year long — we can all do our part to preserve the world’s fresh water supply for future generations.”