Real Green partners with private equity firm Serent Capital

Logo: Real Green Systems

Real Green Systems, a pest management and lawn care business software company, entered into a partnership with Serent Capital, a San Francisco, Calif.-based private equity firm focused on investing in high-growth technology and services businesses.

“We have spent several years looking for the right platform investment in the field service industry,” said Lance Fenton, partner at Serent Capital. “(Real Green’s) success is demonstrated by stellar customer satisfaction, strong growth and high retention rates. We are thrilled to have the opportunity to collaborate with the Real Green management team to drive continued product innovation and growth.”

Real Green serves thousands of customers, including small startups and international franchise operations, in the U.S., Canada and the U.K.

“Since inception, Real Green has focused on one thing—improving lawn care companies’ and other service providers’ ability to manage their backend system and serve their customers,” said Joe Kucik, founder and CEO of Real Green. “Our Service Assistant, Mobile Live, Route Assistant and Real Green Payments products are leading examples of how we help our customers to do more and scale.”

Real Green will be adding three independent directors to its board of directors, beginning with Romir Bosu, who has extensive experience working with high-growth software businesses and implementing payment processing capabilities through his work at Nadavon Capital Partners.

Serent’s investment in Real Green represents its eighth investment in the field services industry, including Next Gear, Aftermath and CoConstruct.