Sonsray acquires 11 Case locations

January 17, 2013 -  By
logo: Sonsray Machinery

RACINE, WIS.—Case Construction Equipment has entered an agreement with Sonsray Machinery of Los Angeles, under which Sonsray Machinery will acquire and operate 11 Case dealership branch office locations in California, Nevada, Oregon and Washington.

Previously owned and operated by Case Power and Equipment, a subsidiary of CNH Construction Equipment, the Sonsray Machinery locations stretch from the San Diego area in Southern California to the Seattle area in Washington.

Sonsray Machinery will provide comprehensive sales, as well as parts and service support for Case customers through branch offices in El Cajon, Fontana, Santa Fe Springs, Sacramento, Stockton and Redding, Calif.; Sparks, Nev.; Portland and Salem, Ore., and Auburn and Marysville, Wash.

“Case customers served by these locations will appreciate the service and support Sonsray brings to these Case dealer locations,” says Jim Hasler, vice president, construction equipment North America, CNH Global. “From their other businesses, Sonsray brings knowledge of the service area and an understanding of the importance of uptime to contractors and others who use Case equipment.”

“We’re excited to represent Case Construction Equipment and to serve the needs of contractors and customers in a variety of businesses, industries and government markets throughout the West Coast region,” says Herb Hoelscher, owner, Sonsray Machinery. “Customers can expect our Sonsray locations to go beyond business as usual in terms of sales, service and support.”

The entire line of Case construction equipment—including loader/backhoes, excavators, motor graders, wheel loaders, vibratory compaction rollers, crawler dozers, skid steer loaders, compact track loaders, loader tool carriers and rough-terrain forklifts—is available at all 11 locations.

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