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Stihl campaign spotlights customer stories

March 10, 2014 -  By

Stihl rolled out a marketing initiative, tagged “Real People, Stihl People,” which urges satisfied customers to give and share testimonials on Stihl products online or via social media using the hashtag #RealSTIHL.

“We’ve been receiving unsolicited testimonials from our users for some time, and we’ve had such great stories,” said Jackson D’Armond, marketing communications manager. “We thought this would be a good time to tell them.”

The initiative is the company’s single largest integrated marketing campaign, according to MediaPost.

For more on the campaign, visit the MediaPost.


This article is tagged with and posted in Mowing+Maintenance
LM Staff

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