Software Advice, an advisory resource for field service software buyers and a part of the Gartner brand, released a new study regarding how online reviews impact consumers when selecting lawn care services, alluding to why businesses should prioritize building a positive online profile.

The results come from a seven-question online survey of 1,239 U.S. residential service customers, conducted over seven days. A few key finding include:

• 96 percent of respondents declare online reviews “valuable” when seeking residential service providers;
• 74 percent consult Yelp, making it the most popular review site, topping Angie’s List; and
• 86 percent would pay more for providers with better online reviews and ratings.

To read the full study, visit softwareadvice.com/field-service.