Study shows 96% of consumers value online reviews

January 16, 2015 -  By

Software Advicewillingness-to-pay-more-for-provider-with-positive-reviews, an advisory resource for field service software buyers and a part of the Gartner brand, released a new study regarding how online reviews impact consumers when selecting lawn care services, alluding to why businesses should prioritize building a positive online profile.

The results come from a seven-question online survey of 1,239 U.S. residential service customers, conducted over seven days. A few key finding include:

  • 96 percent of respondents declare online reviews “valuable” when seeking residential service providers;
  • 74 percent consult Yelp, making it the most popular review site, topping Angie’s List; and
  • 86 percent would pay more for providers with better online reviews and ratings.

To read the full study, visit

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