Syngenta boosts social media game with Twitter, YouTube

February 3, 2014 -  By
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Syngenta Turf and Landscape launched Twitter and YouTube accounts to engage with professionals in the turf industry.

“Twitter and YouTube allow us an opportunity to have a conversation digitally with our customers and to quickly share information with them online,” said Bob Goglia, head of marketing for Syngenta Turf and Landscape in North America. “We’re looking forward to joining golf course professionals, lawn care operators and other turf professionals on social media and helping to shape industry conversations about issues that are important to them.”

Followers of @SyngentaTurf on Twitter are encouraged to share ideas, experiences and questions. Syngenta welcomes engagement by providing online support to further connect with its customers. Followers can join the conversation by searching for hashtags including: #golf, #lawncare, #turf and #sportsturf. Additionally, the new YouTube channel will host videos, such as instructional guides, testimonials and information beneficial to Syngenta Turf portfolio customers.

Both outlets link to GreenCast Online, providing industry professionals access to additional tools and resources to effectively manage their day-to-day operations.

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