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TAG: advertising

High Performance: Unsocial media marketing

May 27, 2014By

I love social media. In fact, there’s a good chance I’ll post this article on Facebook, LinkedIn and tweet it to my Twitter followers. Social media is powerful, no question. But let’s not forget the power of other forms of marketing: unsocial media marketing, if you will. The word “media” refers to the format, mechanism or vehicle for delivering a... read more

March 2014 Web Extra: Harkness on Facebook, LinkedIn advertising

March 18, 2014By

In the March 2014 issue of Landscape Management, The Benchmark columnist Jeff Harkness covered online advertising methods, including Google AdWords and Bing Ads. Here’s more from him on Facebook and LinkedIn advertising tips. Facebook Did you know more than 1 billion people use Facebook? If you’re not using Facebook to advertise, you’re missing out on a huge, untapped audience for... read more

Money Talks: A Plus Lawn and Landscape unveils unique marketing ploy

November 7, 2013By

In April, residents of select central Kentucky neighborhoods were surprised to find in their driveways Velcro wallets with what appeared to be large sums of money inside. Each wallet was in fact a promotion from A Plus Lawn and Landscape in Lawrenceburg, Ky., including a business card for owner John Rennels, which appeared to be a Kentucky driver’s license. It... read more

Ep. 8: How to get free advertising in magazines and newspapers

January 23, 2013By
Marisa Palmieri

According to Marisa Palmieri, editor in chief of Landscape Management Magazine, it’s not as hard as you think it might be to get free advertising in magazines and newspapers. Every single day, magazine and newspaper editors are on the prowl for the newest, latest and greatest to create unique content. So why shouldn’t they write about you or one of... read more

Owning a piece of mind

June 1, 2003By

Your product is your brand. Whether you offer specific products or perform services, what you sell is your brand. read more