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TAG: Andrew Coleman

Branding: The McKay way

April 1, 2015By

Why this lighting company focuses on three key marketing segments. Jerry McKay loves marketing. The owner of McKay Landscape Lighting in Omaha, Neb., has a lot of ideas, but chasing too many of them doesn’t always get the best results. A few years ago McKay determined his best bet was to focus marketing and branding efforts on three areas: strategic... read more

Photo slideshow: Lighting Summit 2014

January 29, 2014By

The 2014 Lighting Summit was held Jan. 22-23 in Omaha, Neb. Hosted by McKay Landscape Lighting, the inaugural event drew eight attendees from across the U.S. for the opportunity to network and receive tips on how to grow their businesses. read more