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TAG: Andrew Pototschnik

Direct mail’s secret sauce

November 1, 2014By

Many landscape professionals have a certain attitude about good old-fashioned direct mail marketing: “I tried it once before and it didn’t work.” The keyword here is once. Do-it-yourself business owners tend to look at marketing as a one-shot exercise. Send out 5,000 direct mail pieces one time, and get 500 new clients, right? Well, I wish it were that easy,... read more

6 ways to make your website sell

February 25, 2013By

Don’t just set it up and forget about it. Your website is your most important salesman. In fact, making sales is the only reason to have a website. Here are six great ways to give your website the tools it needs to close sales. Start with a professional design. Hopefully, no one reading this would ever let a member of... read more