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TAG: Angie’s List

Lead machines or money pits?

March 6, 2017By

We look at review sites from the contractor’s perspective. Want to get a rise out of a landscape contractor? Mention home-service review sites like Angie’s List or HomeAdvisor. To those who love them, the sites are business-building, lead-generating machines. To those who despise them, many of whom have renounced them, they’re swindling schemes sucking the marketing dollars from unsuspecting small... read more

How to tailor offerings for home-service review site customers

February 9, 2017By

In our February cover story, which takes a look at home-service review sites from the contractor’s perspective, Shaun Kanary suggests contractors should tailor their offerings on these sites to the type of customers who use them. “Be aware of the type of consumer that are using each site and match your product pricing,” says Kanary, who is marketing director for Weed Pro, based in... read more

Angie’s List goes freemium

August 3, 2016By

It’s time to pay attention to your Angie’s List profiles. The 10 million member site is now free and expecting new users. Consumers can now sign up for the free Green membership, which provides access to reviews and ratings. The site also offers two tiers of paid memberships with additional features and services. “We completed our technology platform migration ahead of schedule, have quietly... read more

New website lets contractors review customers

February 23, 2016By

Even companies that’ve seemingly mastered Angie’s List and Yelp have woes with the sites. But a new website is giving the power back to the contractors. Contractor’s Customers, which launched in January, lets businesses write reviews on the customers they work with. Before agreeing to a job, subscribers can search the potential customer by name or street address and read reviews left by other contractors as diverse as landscapers, electricians, limo... read more

Study shows 96% of consumers value online reviews

January 16, 2015By

Software Advice, an advisory resource for field service software buyers and a part of the Gartner brand, released a new study regarding how online reviews impact consumers when selecting lawn care services, alluding to why businesses should prioritize building a positive online profile. The results come from a seven-question online survey of 1,239 U.S. residential service customers, conducted over seven days. A... read more

Out with the old

May 5, 2014By

Thanks to a total revamp of his company’s marketing strategy, Rick Longnecker now knows his ideal clients are family-oriented homeowners in their late 30s to early 70s who have lived in their homes for at least 10 years. These clients aren’t looking for the best price but the best service and value they can get from trained professionals. Since uncovering... read more