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TAG: best practices

The long view on customer loyalty

March 12, 2014By

It’s easy to say that we go the extra mile for our customers. But do we? Driving business forward often means more than just bending over backward. It can often require making compromises that don’t make sense financially but pay off in the long run. Throughout my career I’ve based my customer relationship philosophy on the value of my worth,... read more

5 ways to build bench strength

February 10, 2014By
Photo: j3net/

Early December headline in the Wall Street Journal: “Employers Gain Confidence to Hire.” The national unemployment rate has dropped below 7 percent. For many, this is really good news and an indication the economy is finally coming back. This news is on top of reports that the economy grew at 4.1 percent and 3.2 percent rates in the third and... read more

A look through the marketing glass

January 14, 2014By

Having trouble talking with your marketing team? We may know why. The first question can make or break the interview.  “What is it we’re selling?” broke the ice. “Why, it’s beautiful spaces, healthy living and artful gardens,” said the new-to-the-industry candidate experienced in marketing but whose wilted houseplants clearly meant landscaping was a risky career move. “No,” said the marketing... read more

Are you on the grid or gridlocked?

December 3, 2013By

Our customers are using technology to research and communicate with us online; our suppliers are using technology to make more efficient equipment; and many of us are managing our businesses, irrigation programs and operating strategies with cloud-based programs. Everywhere you look the strategic use of technology is driving improved performance. It’s safe to say technology has opened up new ways... read more

Financial dashboard starter kit

November 6, 2013By

Having a good financial dashboard is among the best practices used by successful companies to make better business decisions. Knowing what parts of your business are working, where your operations are aligned and what needs your attention is essential. It’s not enough to look at a profit-and-loss statement once per month. A financial performance dashboard can help you find new... read more

Finish strong for a good year

October 14, 2013By

Whatever your economic outlook, ending your business year positively is important. Avoid slipping from a good year into a so-so year by never letting your guard down. It’s imperative, when things are looking up, not to ease up on the sales efforts and watch your profits slip away. To that end, if your year has been disappointing, don’t give up.... read more