Communication Coach: Newsletters are becoming the marketing gold standard
Jeff Korhan explains how adding a newsletter to your marketing strategy can help build trust with your audience among other benefits. read more
Communication Coach: How to create an engaging client newsletter
A few years ago my company, Landscape Digital Institute, and Landscape Management surveyed the industry on its use of digital marketing. Hundreds of responding companies reported plans to do more with it. Surprisingly, email marketing was named among the least favored marketing channels. What’s puzzling about this is that email marketing is 400 percent more effective than social media marketing,... read more
Communication Coach: Brand voice is the backbone of your marketing
If your brand were a person, how would you describe its personality to a friend? Does it have a distinctive voice that people will remember? Brand voice is a powerful quality because nowadays marketing is an increasingly human experience. People naturally communicate with human language. And now Google (and other search engines) are using AI to communicate that way, too.... read more
