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TAG: brand voice

Communication Coach: Newsletters are becoming the marketing gold standard

May 3, 2022By
Photo: grinvalds/iStock/Getty Images Plus/Latvia

Jeff Korhan explains how adding a newsletter to your marketing strategy can help build trust with your audience among other benefits. read more

Communication Coach: Brand voice is the backbone of your marketing

June 27, 2018By

If your brand were a person, how would you describe its personality to a friend? Does it have a distinctive voice that people will remember? Brand voice is a powerful quality because nowadays marketing is an increasingly human experience. People naturally communicate with human language. And now Google (and other search engines) are using AI to communicate that way, too.... read more