TAG: branding

PLANET to unveil new brand, name in February

December 19, 2014By

The Professional Landcare Network (PLANET) completed industry and member research to develop a new name and brand platform, which will be announced in late February at the association’s Great Escape executive conference and retreat in the Bahamas. The PLANET brand is nearly a decade old. It launched in 2005 when the Associated Landscape Contractors of America and the Professional Lawn... read more

Brickman and ValleyCrest rebrand as BrightView

December 3, 2014By

Brickman Group and ValleyCrest Landscape Cos. unveiled their new name as BrightView. The companies, located in Rockville, Md., and Calabasa, Calif., respectively, merged in June to form a $2 billion firm with 22,000 employees. The new name and logo will not be used in operations until mid- 2015 in line with the company’s implementation plan. In the interim, both Brickman... read more

What I’m Reading Wednesday: Brand consistency and toddlers

February 19, 2014By

Sorry for the awkward headline this week. It sounds like expect toddlers to be consistent with their branding. I don’t; although I’d be pretty impressed with any who could pull it off. My point is, here are two separate links (one about brand consistency and one about toddlers) I think are worth reading this week. What People Think About When... read more

How do I enrich my branding repository?

October 11, 2013By

One of the more frequent questions I hear is, “What really should be a part of a marketing plan?” Effective branding and marketing starts with a communications strategy suitable to a company’s business model. Only after distinguishing a business’s culture, clientele and services, can a company develop a fitting communications strategy—and one including messaging, content and platforms (traditional or digital).... read more

Owning a piece of mind

June 1, 2003By

Your product is your brand. Whether you offer specific products or perform services, what you sell is your brand. read more