TAG: Brickman

TruGreen LandCare rebrands

June 3, 2015By

TruGreen LandCare, based in Ijamsville, Md., rebranded, changing its name to LandCare. A new logo and colors also debuted along with the tagline, “Your Land. Our Care.” The brand was developed with input from branch teams. CEO Mike Bogan, a former Brickman executive who took the helm in 2014, met with several hundred team members across all 50 branches over... read more

Brickman/ValleyCrest snag Associa account

March 5, 2015By

The Brickman Group and ValleyCrest Landscape Cos.—to be branded as BrightView in mid-2015 as part of their recent merger—became the exclusive landscaping provider for Associa, “the world’s largest community association management firm,” with 4 million residents across the country. “Brickman/ValleyCrest is already at the top of its class as a landscaping provider and we are proud to tell our communities... read more

Yellowstone to grow in the South, CEO says

January 14, 2015By

Bunnell, Fla.-based Yellowstone Landscape Group plans to continue its growth in the southern U.S. following its acquisition by private equity firm CIVC Partners, based in Chicago. It will do so through organic growth and strategic acquisitions, CEO Tim Portland told LM. It’s hard to pinpoint exactly how much Yellowstone will grow this year, Portland said, but he expects “healthy” growth for the... read more

Former Brickman investor buys Yellowstone

January 13, 2015By

CIVC Partners, a Chicago-based private equity firm, acquired Yellowstone Landscape Group in partnership with management. Gridiron Capital retains a minority stake in the company. Terms were not disclosed. CIVC is a former investor in the Brickman Group, first acquiring it in 1998, recapitalizing it in 2002 and exiting in 2007 when Leonard Green & Partners came on as a private... read more

Brickman and ValleyCrest rebrand as BrightView

December 3, 2014By

Brickman Group and ValleyCrest Landscape Cos. unveiled their new name as BrightView. The companies, located in Rockville, Md., and Calabasa, Calif., respectively, merged in June to form a $2 billion firm with 22,000 employees. The new name and logo will not be used in operations until mid- 2015 in line with the company’s implementation plan. In the interim, both Brickman... read more

Former Brickman exec Bogan named TruGreen LandCare CEO

October 29, 2014By

Ijamsville, Md.-based TruGreen LandCare appointed Michael Bogan as CEO, effective Nov. 3. Bogan succeeds Vidu Kulkarni, who steps down as CEO following a three-year term. Bogan spent 23 years with The Brickman Group before starting a consulting business in 2013. During his tenure at Brickman, he was involved with both organic and acquisition growth opportunities. “This is a great opportunity... read more