TAG: Bruce Wilson

Bruce Wilson & Co., Envisor to partner on training

October 5, 2016By

Bruce Wilson, principal of Bruce Wilson & Co., and Envisor Consulting principals Ken Thomas and Ben Gandy are working together in a joint venture for training and professional development. Wilson is a long-time industry consultant and LM columnist who facilitates CEO peer groups and peer group universities. Thomas and Gandy, LM contributors, provide executive training and mentoring services for Envisor’s... read more

3 reasons to consider a satellite

May 20, 2016By
photo: ©istock.com/deepblue4you

 Companies embarking on their first expansion might want to consider a satellite over a branch location. Here we tell you why and explain both terms. If you’re confused by the differences between a branch and a satellite, you aren’t alone. “What I see happen a lot in the industry, companies call what are satellite yards, branches,” says Bruce Wilson, consultant... read more

Bruce’s View: Don’t give up on lost customers

April 8, 2016By

Lost customers are always customers, whether they continue doing business with you or not. Most of the time, we forge ahead when we lose a client. We focus on generating new business, ways to keep existing business and simply moving on from the accounts we lose. But ignoring lost business leaves money on the table. Develop a plan to get them... read more

Bruce’s View: Build a culture of empathy

February 11, 2016By

You’ve probably heard the quote, often attributed to Theodore Roosevelt: “Nobody cares how much you know, until they know how much you care.” Empathy improves relationships. The ability to detect what others feel and experience has many upsides. “Learn to crawl behind the eyes of the customer” is a commandment I’ve used for many years when discussing how to serve... read more

Bruce’s View: Sweat the small stuff

December 10, 2015By

Landscape companies take great pride in delivering a quality product. And we love nothing better than the big job or marquee project. It takes a great organization to execute the complex projects, and when we master those, it’s good for our brand. Equally important to our reputation for service are the little things that affect how customers perceive us. When... read more

September 2015: Editorial advisory board

September 8, 2015By

Licensing in the landscape industry: Are you for or against? Landscape Professionals Richard Bare Arbor-Nomics Turf, Norcross, Ga. “I would lean in favor of licensing because it might eliminate or prevent poor operators from entering our industry. That being said, I do hate the idea of more government in our lives, but this would be a good move.” Adam Linnemann... read more