Bruce Wilson, principal of Bruce Wilson & Co., and Envisor Consulting principals Ken Thomas and Ben Gandy are working together in a joint venture for training and professional development. Wilson is a long-time industry consultant and LM columnist who facilitates CEO peer groups and peer group universities. Thomas and Gandy, LM contributors, provide executive training and mentoring services for Envisor’s... read more
Companies embarking on their first expansion might want to consider a satellite over a branch location. Here we tell you why and explain both terms. If you’re confused by the differences between a branch and a satellite, you aren’t alone. “What I see happen a lot in the industry, companies call what are satellite yards, branches,” says Bruce Wilson, consultant... read more
Lost customers are always customers, whether they continue doing business with you or not. Most of the time, we forge ahead when we lose a client. We focus on generating new business, ways to keep existing business and simply moving on from the accounts we lose. But ignoring lost business leaves money on the table. Develop a plan to get them... read more
You’ve probably heard the quote, often attributed to Theodore Roosevelt: “Nobody cares how much you know, until they know how much you care.” Empathy improves relationships. The ability to detect what others feel and experience has many upsides. “Learn to crawl behind the eyes of the customer” is a commandment I’ve used for many years when discussing how to serve... read more
Landscape companies take great pride in delivering a quality product. And we love nothing better than the big job or marquee project. It takes a great organization to execute the complex projects, and when we master those, it’s good for our brand. Equally important to our reputation for service are the little things that affect how customers perceive us. When... read more
Licensing in the landscape industry: Are you for or against? Landscape Professionals Richard Bare Arbor-Nomics Turf, Norcross, Ga. “I would lean in favor of licensing because it might eliminate or prevent poor operators from entering our industry. That being said, I do hate the idea of more government in our lives, but this would be a good move.” Adam Linnemann... read more
