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TAG: Bruce’s view

Bruce’s View: Sweat the small stuff

December 10, 2015By

Landscape companies take great pride in delivering a quality product. And we love nothing better than the big job or marquee project. It takes a great organization to execute the complex projects, and when we master those, it’s good for our brand. Equally important to our reputation for service are the little things that affect how customers perceive us. When... read more

Bruce’s View: The slow-mo pivot

October 22, 2014By

Big change has been brewing in our industry for more than a decade. It started when consulting firm McKinsey & Co. began examining ValleyCrest in the late 1990s. It proved itself with a private equity firm merging ValleyCrest and Brickman in the $2 billion megadeal earlier this year. The upside potential of the green industry is no longer a secret.... read more