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TAG: Budgeting

Market with a zero-based budget

October 22, 2014By

A question landscape professionals frequently ask me is, “What percentage of revenue should I allocate toward my marketing budget?” To gain their undivided attention, I quickly respond with “zero”—as in zero-based budgeting. Think of zero-based budgeting as a blank-sheet-of-paper approach to budgeting, and one that forces all those involved in the process to think strategically while analyzing and justifying every... read more

Ep. 93: New retail profit centers with Steve Bailey

July 23, 2014By
Headshot: Steve Bailey

Steve Bailey of Steve Bailey Consulting  discusses new retail profit centers. Some of the topics include:     Landscape contractors who own garden centers     Purchasing a garden center to be it’s own profit center     Adding installation services if you own a garden center     Providing design/build opportunities to a garden center     Selling retail, wholesale, plants only, plants plus... read more

Ep. 91: Landscape business basics

July 9, 2014By
Marcus vandeVliet

Even though many landscape contractors have been in business for five, 10 or even 20 years, they still overlook the fundamentals when it comes to running their businesses. This causes them to improperly price work, month after month and year after year, not knowing whether they made money or lost money until the end of the year. Whether you’re new... read more

Ep. 86: Estimating the right way

June 4, 2014By
Photo: Jim Huston

Have trouble estimating? Jim Huston will show you the right way. Some of the topics talked about include:     The six methods of estimating     Overhead budgets     Labor burdens and average wages     Time and Materials     Break-even points (BEP) and Gross & Net Profit Margins Huston has more than 35 years of diverse business management experience and holds... read more

A Better Way 2 Learn offers free e-book

March 19, 2014By

A Better Way 2 Learn Financials released a free e-book for landscape professionals, The Landscaper’s Guide to Integrated Financial Management, authored by Frank Ross, the creator of A Better Way 2 Learn. The 15-page guide hits on five processes to foster sustainable growth within a landscape company. Those five processes include the following. 1. Lead tracking The guide reinforces how important... read more

Voila! You have a budget

January 14, 2014By

OK, it’s January. You should have your budget completed for this 2014. You do, don’t you? Uh-oh, you don’t, do you? Why is this budgeting thing always such a struggle? Would you ever go on a long trip without a road map? Would you ever contract a large job without an estimate? Of course not. And, it follows that you... read more