We’re all familiar with business-to-business networking (B2B) as well as business-to-consumer networking (B2C). Well there’s a category of networking that you’ve likely been involved with for years but rarely think about as a business networking opportunity. It’s what I call C2C networking. No, it’s not consumer-to-consumer networking—but contractor to contractor. Think about it, have you ever borrowed a truck, machine... read more
While the economic fallout has converted many companies into corpses, it also has attracted many new players to the market, of which about 25 percent will survive. Regardless of the state of the competitive landscape, you need to position your company strategically for sustainable growth. Let’s begin by defining positioning, which is the act of designing a company’s offering and... read more
Painfully aware that any prognostication or prediction might be off base, it’s safe to say the 2013 forecast depends on the presidential election this November. At the same time, any change in the national office can’t alter the reality that a global economic slowdown will pressure the commercial real estate market, which will affect growth aspirations, profits and access to... read more
Many business owners, executives and managers struggle to manage their time well. Despite their best efforts, they’re unable to stay on top of everything coming their way. Some even have trouble deciding what to do, what not to do and when to do it. Most busy people have tried various time management or organizational systems. Some have given up because... read more
Search engine optimization (SEO) seems like such a dirty term, yet it has a tantalizing, almost magical, aura about it. SEO doesn’t require a degree in rocket science, but it requires a basic understanding of how search engines work and a healthy dose of common sense. SEO isn’t easy. An ongoing effort is required to rank consistently in the search... read more
Have you heard the phrase timing is everything? It’s difficult to make money these days, which are different compared to five or 10 years ago. The economy, immigration reform, fuel costs, taxes, Obamacare and pricing competition keep companies guessing and on their toes. So, what’s your plan? Do you have an exit strategy? Do you have an operating strategy that... read more
