TAG: Business Planners

Using the suggestion box

October 1, 2010By

Getting employees’ ideas and involvement is critical in our rapidly changing world. If your company is going to be competitive, it’s mandatory to involve not just hands, but ideas from everyone in your organization. Why is it important to capture ideas and suggestions? For starters, the process improves individual motivation and morale. Involvement programs help capture the creativity, energy and... read more

E-newsletter marketing

October 1, 2010By

Most companies have exciting news to share with their customers. Great deals, special pricing and informative articles can turn readers from casual customers to product evangelists. Finding the right method to deliver your message can make all of the difference. E-newsletters, if done correctly, can deliver the right message, to the right people, at the right time. If done incorrectly,... read more

When good referrals turn bad

October 1, 2010By

With all of the effort you are putting forth to excel in your career, there’s nothing worse than wasting a perfectly good referral that was hand delivered to you by a happy customer (associate, friend, family member, and so on). There are a few things you can do to destroy a referral and any possibility for a sale: poor follow... read more

Marketing through a recession

October 1, 2010By

The current economic downturn has had marketers and business owners scratching their heads looking for new ways to motivate buyers. Every company looking to thrive in a recession needs a strategy for finding new customers and creating interest and revenue in spite of economic uncertainty. Though no single approach is a guaranteed winner for every business, some basic steps will... read more

The hidden value of customer satisfaction

October 1, 2010By

How important is customer satisfaction? Not an easy question to answer. We all have opinions. Few of us have real, experience-based answers. How important is building profits and ensuring a greater return over time? To accomplish it, would you consider creating what can be a cultural paradigm shift in your company? Is an investment in re-tooling — or at the... read more