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TAG: buyer personas

Communication Coach: Does your website design represent your company’s brand?

October 26, 2022By
Person working on computer (Photo: Hakinmahn/iStock / Getty Images Plus/Getty Images)

Jeff Korhan shares how landscape businesses need to approach websites from a marketing perspective in order to provide clients with an authentic experience. read more

Communication Coach: Newsletters are becoming the marketing gold standard

May 3, 2022By
Photo: grinvalds/iStock/Getty Images Plus/Latvia

Jeff Korhan explains how adding a newsletter to your marketing strategy can help build trust with your audience among other benefits. read more

Why your marketing needs buyer personas

February 26, 2020By

When I talk to people about buyer personas, they dismiss them as being equivalent to ideal customer profiles. This is a problem because there is an important distinction. One of them describes the horse that steps up to the water trough. The other tells you whether or not he or she is likely to take a drink. Here are my... read more

Communication Coach: 3 pillars of customer relationships

October 31, 2018By

The landscaping industry has experienced some dazzling changes in the last 20 years, and much of it would have been impossible without the help of technology. Those of us who were early adopters got some easy wins with it. No more. Now technology is a must-have just to stay competitive and squeeze more profit out of every sales dollar. So... read more