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TAG: case studies

Communication Coach: The best sales training book

October 7, 2020By
Image: Jirsak/iStock / Getty Images Plus/Getty Images

A few weeks ago, I noticed a Facebook request for a recommended sales book to help an entry-level landscape designer find her way with clients. My first thought was that nobody learns to sell from a book. This brought back memories from my struggles as a technical sales representative just after college. I was primarily hired for my chemistry background,... read more

Communication Coach: 7 must have marketing trust signals

January 3, 2019By

If asked for one marketing tip that can have a big impact on a company’s marketing today, my answer is trust signals. Trust signals are marketing assets that move buyers to action. They include customer reviews, case studies, and other marketing that validates assumptions. Fifty seven percent of all buying decisions happen before buyers contact a business. This is why... read more